WORK
★ Rebranding
★ Product Photography
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Arcane Spectacles
Arcane Spectacles is a family operated table top accessory business. They have a passion for creating new spectacles to enrich your game play experience, such as finding new uses for dice and making the complex simple.
They needed a to rebrand because their previous logo was difficult to add to their products.
New Logo
Old Logo
Logo Breakdown
Arcane Spectacles used a character illustration as their businesses logo. This illustration worked as a social media profile image. They realized that the illustration wouldn’t translate to their products very easily.
The problem we had to solve was to create a logo that would work on current and future products, while maintaining some characteristics of the previous illustration. The most iconic part of the illustration is that wizard hat.
The easter egg in this logo design is that the hat is made up of an “A” and an “S”.
