Work
★ Branding
★ Website
★ Video Production
Logo & Refresh
Universal Play Disc Golf is a non-profit that brings fun and energy where ever they go. They wanted their new branding that would be able to grow with the organization and be able to reach each demographic that aligns with it’s mission.
New Logo
Old Logo
Logo Breakdown
The underlined U in the logo is to represent “Universal”. The underline is to help reinforce the mission statement of sharing Disc Golf universally. Simplifying the logo to the wordmark “Uplay” & “U” makes the logo easily recognizable and reproducible on any application the brand needs.
Colors
The original brand didn’t have a set color palette. The website was primarily black and white. Since they work with schools, they thought Red, Green, and Blue would be appropriate. They have a competitor that used green and red so we decided to shift green to a teal and red to a coral/pink to add energy and pop to the brand.
The main color of Uplay is now a bold blue. Secondary Colors are the teal and coral with Dark Blue being a tertiary color used to replace black
The Blue and Teal being used in the main logo mark are a reference to the Earth. Since Universal Play Disc Golf’s mission is to teach disc golf everywhere, the colors matching the earths typical blue and green seemed fitting.
Video PRoduction
Uplay Disc Golf works closely with media partners in the disc golf space and I am responsible for shooting, editing, and creative direction on all of the recent videos. Below are some examples of the work I’ve done with Uplay.
