CH Sports is a YouTube Channel that focuses on Disc Golf Tournament Coverage in the Pacific Northwest. The channel started off by posting videos of a variety of sports (basketball, disc golf, golf, handball, etc). Once CH Sports focused disc golf tournament coverage the channel started to gain popularity and a rebrand was needed to attract new sponsors and have a more professional look.

The CH monogram in the shape of the chain assembly on a disc golf basket seemed like a good way to have the brand feel like it’s part of the disc golf community without having a literal disc golf basket or disc golf disc like so many other disc golf brands.

The “H” cross bar coming out of the gap in the “C” represents a disc hitting the chains while also filling in the negative space left from the gap in the “C”.